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Tools

Browse practical guides, comparisons, and field notes from What Digital Marketing Is.

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Tools articles

Content Marketing ROI Calculator

1 min read

Calculate return on content marketing spend including production and distribution costs

tool calculator digital-marketing

Keyword Content Budget Calculator

2 min read

Helps users calculate keyword content budget from their own inputs using simple arithmetic.

tool calculator digital-marketing

Newsletter Sponsorship ROI Calculator

2 min read

Calculate the return on investment for newsletter sponsorships by comparing sponsorship cost against estimated revenue from clicks and conversions.

tool calculator digital-marketing

Best Marketing Channel ROI Selector

2 min read

Enter your budget and audience to see which marketing channel (SEO, email, paid social, PPC, content) delivers the best projected ROI for your situation.

tool calculator digital-marketing

Social Media Posting Time Calculator

2 min read

Helps users calculate social media posting time from their own inputs using simple arithmetic.

tool calculator digital-marketing

Marketing Retainer Cost Calculator

1 min read

Helps users calculate marketing retainer cost from their own inputs using simple arithmetic.

tool calculator digital-marketing

Landing Page Conversion Calculator

1 min read

Helps users calculate landing page conversion from their own inputs using simple arithmetic.

tool calculator digital-marketing

Ad Spend Pacing Calculator

1 min read

Helps users calculate ad spend pacing from their own inputs using simple arithmetic.

tool calculator digital-marketing

Content Calendar Capacity Calculator

2 min read

Calculate whether a content calendar fits available writing, editing, design, and review hours.

digital marketing content calendar capacity

Cost Per Lead Calculator

2 min read

Calculate cost per lead from campaign spend and captured leads. Includes steps, tradeoffs, common mistakes, and a clear next action for readers.

tool calculator digital-marketing

Email Campaign Revenue Calculator

2 min read

Estimate email campaign revenue from delivered emails, click rate, purchase conversion rate, and average order value.

digital marketing email revenue calculator

Campaign Budget Split Calculator

1 min read

Split a paid marketing budget across search, social, retargeting, and testing so every dollar has a job before launch.

tool calculator digital-marketing

SEO Keyword Difficulty ROI Estimator

2 min read

Estimate keyword ROI after adjusting traffic value for ranking difficulty and content cost.

digital marketing keyword roi seo

SEO Content ROI Predictor

2 min read

Estimate annual SEO content ROI from monthly organic visits, conversion rate, order value, margin, and content cost.

digital marketing seo roi calculator

Ad Spend Break-Even Calculator

2 min read

Calculate the maximum ad spend per sale before a campaign stops covering contribution margin.

digital marketing ad spend calculator

Social Media Ad Budget Allocation Planner

2 min read

Split a social ad budget across awareness, retargeting, and conversion campaigns using weighted priorities.

digital marketing social ads budget planner

Marketing Campaign ROI Calculator

2 min read

Calculate campaign ROI using revenue, gross margin, media spend, creative cost, and tool or agency cost.

digital marketing campaign roi calculator

Email Campaign ROI Calculator

2 min read

Calculate email campaign ROI from attributed revenue, send cost, creative cost, and platform cost.

digital marketing email marketing roi

Landing Page Conversion Lift Estimator

2 min read

Estimate the extra leads or sales a landing page test can create from traffic, baseline conversion rate, and expected lift.

digital marketing conversion rate optimization calculator